HOW TO WRITE A CASE
1. Teaching cases tell a story about what happened. They should therefore be written in the past tense.
2. Identify and establish an issue/problem which can be used to teach a concept or theory.
3. The opening paragraph of the case should typically contain the following information:
- WHOSE role is the student to assume?
- WHO is the key decision maker?
- WHAT is the nature of the issue/problem?
- WHEN did the case take place? Specify the date line in this paragraph.
- WHERE did the case take place; what organization?
- WHY did the issue/problem arise?
4. Establish teaching objective(s) and revise the opening paragraph as necessary:
- Specify the purpose of writing the case.
- Check if the opening paragraph matches the purpose.
- Check if the case is appropriate for the course for which it is intended.
- Check if the case is appropriate for teaching the relevant concepts/theories.
5. Structure the case and decide on subheadings
HOW TO WRITE TEACHING NOTES
Generally speaking, teaching notes should convey what the student is to accomplish at the end of the case. They are designed to provide the instructor with a general understanding of the case content, objectives, key issues or questions, and suggested teaching approaches of the case.
Additional information such as financial data and exhibits may be included to increase the level of difficulty of the case. Teaching notes should be written concurrently with the case.
Unlike the case, which is written in past tense, teaching notes should be written in the present tense because they are the writer’s current analysis of issues raised in the case. They may include:
- Potential uses of the case
- Potential audience of the case
- Teaching objectives
- Suggested teaching approach/plan
- Case description/synopsis of the case
- Immediate use(s) of the Case
- Basic issue(s)
- Possible discussion questions
- Suggested student assignments
- Suggested additional readings or references
- Computer and multi-media support, if any.
- Teaching themes and lessons from the case