Format for Written Case analysis.

  

Required Sections	Guidelines
I. Executive Summary	·         One to two paragraphs in length ·         On cover page of the report ·         Briefly identify the major problems facing the manager/key person ·         Summarize the recommended plan of action and include a brief justification of the recommended plan
II. Statement of the Problem	·         State the problems facing the manager/key person ·         Identify and link the symptoms and root causes of the problems ·         Differentiate short term from long term problems ·         Conclude with the decision facing the manager/key person
III.  Causes of the Problem	·         Provide a detailed analysis of the problems identified in the Statement of the Problem ·         In the analysis, apply theories and models from the text and/or readings ·         Support conclusions and /or assumptions with specific references to the case and/or the readings
IV. Decision Criteria and Alternative Solutions	·         Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management) ·         Include two or three possible alternative solutions ·         Evaluate the pros and cons of each alternative against the criteria listed ·         Suggest additional pros/cons if appropriate
V.  Recommended Solution, Implementation and Justification	·         Identify who, what, when, and how in your recommended plan of action ·         Solution and implementation should address the problems and causes identified in the previous section ·         The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action ·         Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work
VI.  External Sourcing	·         5 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues.  This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.
VII. Spelling Grammar and Presentation	·         Your case analysis should : ·         Include the 5 sections listed in the outline ·         Be double spaced and the pages should be numbered ·         Have 1inch margins – top bottom left and right ·         Use 12 point font size ·         Be free of spelling errors ·         Use an established referencing system ·         Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date

Notes on Case lagi..

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HOW TO WRITE A CASE
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1. Teaching cases tell a story about what happened. They should therefore be written in the past tense.
2. Identify and establish an issue/problem which can be used to teach a concept or theory.
3. The opening paragraph of the case should typically contain the following information:

• WHOSE role is the student to assume?
• WHO is the key decision maker?
• WHAT is the nature of the issue/problem?
• WHEN did the case take place? Specify the date line in this paragraph.
• WHERE did the case take place; what organization?
• WHY did the issue/problem arise?

4. Establish teaching objective(s) and revise the opening paragraph as necessary:

• Specify the purpose of writing the case.
• Check if the opening paragraph matches the purpose.
• Check if the case is appropriate for the course for which it is intended.
• Check if the case is appropriate for teaching the relevant concepts/theories.

5. Structure the case and decide on subheadings

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HOW TO WRITE TEACHING NOTES
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Generally speaking, teaching notes should convey what the student is to accomplish at the end of the case. They are designed to provide the instructor with a general understanding of the case content, objectives, key issues or questions, and suggested teaching approaches of the case.

Additional information such as financial data and exhibits may be included to increase the level of difficulty of the case. Teaching notes should be written concurrently with the case.

Unlike the case, which is written in past tense, teaching notes should be written in the present tense because they are the writer’s current analysis of issues raised in the case. They may include:

• Potential uses of the case
• Potential audience of the case
• Teaching objectives
• Suggested teaching approach/plan
• Case description/synopsis of the case
• Immediate use(s) of the Case
• Basic issue(s)
• Possible discussion questions
• Suggested student assignments
• Suggested additional readings or references
• Analysis
• Computer and multi-media support, if any.
• Teaching themes and lessons from the case

CEEMAN Case Evaluation Checklist

The following checklist is drawn from the evaluation criteria used by the CEEMAN Case Writing Competition Judges. We encourage case writers to use these criteria as quality assurance measures in the preparation of their case.

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Case Narrative
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• Name, position, company of case protagonist is clearly identified in opening paragraph
• Issue(s) or decision(s) is/are clearly defined in opening paragraph
• Action trigger is clearly stated in opening paragraph
• Company history/background is precisely tailored to case focus
• Case narrative clearly supports the issue(s)/decision(s) that is/are at the heart of the case
• Case is written entirely in past tense
• Case events presented in clear, logical chronology
• Quotes from case personalities increase reader interest in case
• All secondary information is accurately identified and correctly cited
• All case exhibits, figures and tables are clearly, accurately labeled
• All case exhibits, figures and tables are sequentially labeled
• Tone of case is neutral, devoid of any case writer bias/personal judgment
• Case issues/decisions are significant and compelling
• Case issues/decisions demand sustained critical thinking
• As appropriate, case narrative clearly invites readers to move from techniques and concepts to theories
• Case issues/decisions lead to lively class discussions
• Case is a realistic platform for generating multiple alternatives about which reasonable managers can disagree
• Data and exhibits are complete enough/sufficient enough for students to conduct required analyses
• Overall, case provides readers with an interesting, engaging voyage of discovery
• Case length is matched with case difficulty

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Teaching Note
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• Teaching note begins with short, accurate case synopsis
• Teaching note includes a minimum of three, clear learning objectives
• Teaching note identifies the level of case difficulty
• Teaching note states the course(s) in which the case can be used
• Teaching note has a minimum of three meaningful case discussion questions
• Teaching note provides complete answers/responses to each case discussion question
• Teaching note includes worksheets and data analyses for all required quantitative reasoning questions
• Teaching note clearly identifies the relevant theory supporting the case’s central issue(s)/decision(s)
• Where alternative opinions/approaches are possible, teaching note acknowledges and discusses these
• Teaching note has evidence that both the case narrative and case discussion questions have been class tested

Case Discussion Framework

1.  Identify key issues or problems.

• Involve evaluation of the company, industry and country
• Identify the degree of the issue/problem (primary? secondary? immediate?)

2.  Identify key decisions to make

3.  Generate alternatives.

4.  Identify and forecast critical factors and stakeholders involved.

5.  Evaluate alternatives (relationship).

6.  Choose the best alternatives.

7.  Formulate implementation / action plan (strategies and tactics)

8.  Identify potential problems and contingency plans.

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           summary

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1.  identify issue/problem

2.  key decisions

3.  alternatives

4.  action plan

5.  problem / contingency plan